What I Do.
Five areas I focus on. Shaped by 15+ years of building and leading sales across Europe.
- 01I scale software companies from under $4M to over $40M in annual recurring revenue.
- 02I bring co-founder experience and ownership mentality to every sales org I join.
- 03I create pipeline development processes from scratch in new markets.
- 04I design and execute go-to-market strategy where no playbook exists yet.
- 01I lead complex deal cycles across mid-market and enterprise segments.
- 02I build structured qualification frameworks with hard gates on need and timeline.
- 03I navigate multi-stakeholder procurement including legal review and budget approval.
- 04I adapt the sales motion as a company grows from one product to a full suite.
- 01I grow sales organizations from 4 people to 25+ across multiple markets.
- 02I coach account executives across Europe and beyond with different market dynamics.
- 03I use call review scorecards with structured criteria for discovery quality.
- 04I hire, develop, and promote individual contributors into senior sales roles.
- 01I build AI-powered qualification prompts that enforce deal standards automatically.
- 02I design coaching frameworks that AI tools can evaluate calls against.
- 03I create structured, markdown-native sales documentation queryable by AI.
- 04I integrate customer data intelligence and intent signals into the daily operating rhythm.
- 01I sell across Europe and beyond, including the UK, Ireland, Germany, France, Spain, Nordics, and Benelux.
- 02I sell in English, Danish, and German at a native or near-native level.
- 03I manage regional differences in buying behavior, procurement, and culture.
- 04I build and maintain international channel and partner relationships spanning 15+ years.